The model chosen for the Cirque d?hiver shoot was known as Dovima. Influenced by the Hungarian photographer Martin Munkacsi, he rejected conventional static poses and instead pictured the models in motion and using expressive gestures.
Avedon, with his enthusiasm, inventiveness and instinctive visual flair, soon established himself as a significant new voice in fashion photography.Īlthough most conventional fashion images after the Second World War were shot in the studio, Avedon often created his images outside, posing his models in streets, cafés and casinos. He had been recruited to work as a staff photographer for Harper?s Bazaar in1945 soon after completing his military service, by the influential art director Alexey Brodovitch. When it took place, New York-born Avedon was 32 and had been a professional photographer for ten years. Avedon had a reputation for shooting his fashion work on location, but this setting was more unusual than most ? inside the famous Cirque d?hiver in Paris.ĭovima with Elephants, evening dress by Dior, Cirque d?hiver, Paris, August 1955 © The richard avedon foundation In August 1955, Richard Avedon set up an ambitious fashion shoot that was intended to showcase new work by French fashion designer Christian Dior.
Richard Avedon?s image became one of the most famous fashion photographs of the 20th century, writes David Clark
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